We are looking back on a successful relaunch of the Beate Uhse brand, with our first ever out of home campaign. We didn't use models, but instead we used ladies who are beautiful and unique in their own way and who work with or for the Beate Uhse team. We are very proud to see them shine on the billboards of Berlin.
Check out how the billboard images where made with this behind the scenes video of the Freiheit fur die Liebe campaign.
The 'Freiheit fur die Liebe' campaign was launched on 1st of March: International Women's Day. You can learn all about the woman Beate Uhse and how she inspired 'Freiheit fur die Liebe' on our website.